WWE

WWE Ambassador Dana Warrior encourages all to Unleash Your Warrior

In conjunction with Susan G. Komen, WWE Superstars wore co-branded “Unleash Your Warrior” apparel, and breast cancer survivors -- along with those battling the disease -- were honored on WWE’s flagship TV programs, Monday Night Raw and SmackDown Live, both airing live on USA Network. Pictured with breast cancer survivors being honored on Raw are WWE Ambassador Dana Warrior and WWE superstars Mickie James, Bayley, Sasha Banks, Dana Brooke, Alicia Fox, Emma, Nia Jax and Alexa Bliss.
In conjunction with Susan G. Komen, WWE Superstars wore co-branded “Unleash Your Warrior” apparel, and breast cancer survivors — along with those battling the disease — were honored on WWE’s flagship TV programs, Monday Night Raw and SmackDown Live, both airing live on USA Network. Pictured with breast cancer survivors being honored on Raw are WWE Ambassador Dana Warrior and WWE superstars Mickie James, Bayley, Sasha Banks, Dana Brooke, Alicia Fox, Emma, Nia Jax and Alexa Bliss. Photo Courtesy WWE

October 23, 2017 9:58 PM

Dana Warrior, the wife of the late, great Ultimate Warrior, is the ultimate ambassador when it involves caring and sharing.

She is the perfect WWE ambassador, a spokeswoman for community type efforts through the company.

WWE’s latest endeavor involves working with Susan G. Komen during Breast Cancer Awareness Month in October.

This marks the sixth consecutive year WWE is promoting the month in conjunction with Susan G. Komen.

And Dana Warrior is helping lead this year’s charge.

In the spirit of her husband and for the cause, WWE created a commemorative, limited edition “Unleash Your Warrior” T-shirt that is available for purchase at WWEShop.com and at WWE live events, with 100 percent of net proceeds benefiting Komen research grants.

The middle rope in the ring at all Raw, SmackDown and NXT events is pink, the color representing the Breast Cancer Awareness effort.

Dana Warrior discussed that middle rope, the program, a monthly effort that extends year round, everyone unleashing their warrior and a challenge for the WWE Universe. She also talked about her two daughters (one training in MMA and one training in ballet).

Unleash Your Warrior

WWE (NYSE: WWE) and Susan G. Komen will continue their partnership for the sixth consecutive year to celebrate everyday heroes making a difference in the fight against breast cancer, encouraging them to “Be Strong, Act Bold, Always Believe,” a sentiment echoed by WWE Hall of Famer The Ultimate Warrior.

This year WWE created a commemorative limited edition “Unleash Your Warrior” T-shirt that is available for purchase at WWEShop.com and at WWE live events, with 100 percent of net proceeds benefiting Komen research grants focused on metastatic breast cancer, a disease that is responsible for most of the nation’s 40,000 annual breast cancer deaths. Fans also have the option of donating $1, $5, or $10 upon checkout, with all proceeds benefiting Komen.

WWE will utilize its global platforms including WWE Network, TV broadcasts, live events, PSAs, and digital and social media to generate awareness and encourage action. Throughout the month of October, the WWE announcer table, entrance ramp, ring skirts and digital signage will be co-branded, and the middle ring rope turned pink to promote the fight against breast cancer.

WWE Superstars will wear co-branded “Unleash Your Warrior” apparel, and breast cancer survivors — along with those battling the disease — will be honored on WWE’s flagship TV programs, Monday Night Raw and SmackDown Live, both airing live on USA Network.

“We’re so grateful to be enhancing our partnership with WWE this fall in support of those 154,000 women and men currently living with metastatic breast cancer in the U.S.,” Christina Alford, SVP of Development at Susan G. Komen, said in a release. “We are encouraging WWE’s countless dedicated fans and supporters to unleash their warrior within and join us in the fight against breast cancer.”

Stephanie McMahon, WWE Chief Brand Officer, added: “WWE is proud to expand our partnership with Susan G. Komen to raise funds and awareness in support of the courageous individuals battling metastatic breast cancer. This support is essential to improve the treatment and quality of life for the true warriors with this devastating disease, and we remain committed to standing side by side with Komen in the fight to end breast cancer.”

The “Unleash Your Warrior” campaign continues the history of success between Komen and WWE. The partnership launched in 2012 with the successful “Rise Above Cancer” campaign, and to-date, has raised $2 million for breast cancer research, education and screening. You can learn more about this partnership by visiting www.komen.org/wwe as Komen continues working toward their Bold Goal of reducing the nation’s 40,000 breast cancer deaths by 50 percent by 2026.

Breast Cancer Awareness Month Ceremony on Raw

Breast Cancer Awareness Month Ceremony on SmackDown

About Susan G. Komen

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026.

Since its founding in 1982, Komen has funded more than $956 million in research and provided more than $2.1 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide.

Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. That promise has become Komen’s promise to all people facing breast cancer.

Visit komen.org or call 1-877 GO KOMEN.

Connect on social at ww5.komen.org/social.

Check out https://twitter.com/WWE

http://www.wwe.com/

TwitterWWENetwork

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms.

WWE programming reaches more than 650 million homes worldwide in 20 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.

For information on its global activities, go to http://www.wwe.com/worldwide/

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