Rihanna Takes Fenty x Puma On the Road With Collection Pop-Up Bus
Seven months after her Paris Fashion Week presentation of the AW ’17 school-themed “Fenty University” collection, it has been announced that NYC-based fans will have the opportunity to shop the ready-to-wear line via a Fenty University bus, stopping in two locations on Sept. 28, the official release date.
The bus will stop near Bryant Park in the morning, later making its way downtown to Soho for the evening. It is unconfirmed exactly which pieces will be available, but shoppable items from the collection are said to be priced between $70-$270.
Puma has built an impressive collection of relationships with some of music’s biggest stars, with Jay-Z, The Weeknd, Big Sean, and most recently, Selena Gomez, on its current roster of creative collaborators.