Rihanna Takes Fenty x Puma On the Road With Collection Pop-Up Bus

Rihanna is seen on the runway during FENTY PUMA by Rihanna Fall / Winter 2017 Collection at Bibliotheque Nationale de France on March 6, 2017 in Paris, France.If there’s one thing Rihanna has shown over the years, it’s that she’s 100% for the people. The Bajan songstress works hard to be inclusive and make it easy for fans to buy her products, and it’s something the “Navy” loves most about her.

Seven months after her Paris Fashion Week presentation of the AW ’17 school-themed “Fenty University” collection, it has been announced that NYC-based fans will have the opportunity to shop the ready-to-wear line via a Fenty University bus, stopping in two locations on Sept. 28, the official release date.

The bus will stop near Bryant Park in the morning, later making its way downtown to Soho for the evening. It is unconfirmed exactly which pieces will be available, but shoppable items from the collection are said to be priced between $70-$270.

Puma has built an impressive collection of relationships with some of music’s biggest stars, with Jay-ZThe WeekndBig Sean, and most recently, Selena Gomez, on its current roster of creative collaborators.


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